The Sonoma Collaborative includes scientific institutions, environmental NGOs, tribal governments, and agencies interested in raising awareness of marine protected areas amongst coastal residents and visitors.

Collaborative members are putting together an engaging public outreach campaign on Sonoma Coast protected areas targeting local residents, tribes, the fishing community, students, and millions of coastal visitors. To reach this diverse audience, the Collaborative is producing five themed video modules and will distribute them using the internet, social media, coastal tourist venues, Sonoma County schools and a mobile marine education vehicle being developed by Stewards of the Coast and Redwoods. They are aggressively seeking matching funding for their project from local foundations as well as from the Sonoma County Fish and Wildlife Commission.